K.O has officially inaugurated his versatile retail store called "SWAVE."

K.O has officially launched his new retail store "SWAVE," marking a significant milestone in his decade long dominance of the South African Hip Hop scene. With a string of unforgettable hits and a reputation for excellence, K.O is now expanding his brand into the world of dynamic business.

The Caracara hitmaker has achieved incredible success by blending fashion and hip hop through his SkhandWorld brand. In a significant step forward, he has expanded his business by launching a versatile retail store called SWAVE (Skhanda World Avenue) in Rosebank, Johannesburg.

During the grand opening of the store, the rapper warmly welcomed many of his industry friends. The doors of SWAVE will officially open to customers on December 1st, 2023. K.O expressed his excitement, saying, "Welcome to Swave, our first store in the country. We hope to open several more stores here and even beyond."

The talented rapper mentioned that the summer collection from Skhanda World served as a great inspiration for launching the versatile retail store. "One of the main reasons behind our decision was that we wanted to do something unique for the summer line," K.O explained.

"A few months back, we hosted this amazing show that completely transformed how people perceive our clothing line. It's been incredible to see the skyrocketing sales as a local brand and we've even managed to secure some investment from an esteemed institution. All of this success is a result of our dedication and the support we receive from our community," he further explained.